Business Success Begins With Market Research – Online Surveys are a MUST!!

Successful organizations rely on the data obtained from research to improve on customer service, and the quality of products and services offered.  With technology advancing at a rapid pace, many businesses are using the Internet as an effective communication tool to connect with customers.  Through online customer surveys, businesses have the opportunity to address efficiently any issues or concerns raised by consumers for a fraction of the cost compared to traditional survey methods.  Here are some advantages and disadvantages with the traditional survey methods:

Postal Mail

  –          Advantages:  Respondents obtain a hard-copy of the survey.

–          Disadvantages:  Relatively expensive with often poor response rates.


–          Advantages:  May persuade respondents to participate.

–          Disadvantages:  Expensive and time-consuming.


  –          Advantages:  Interaction with respondent in real-time.

–          Disadvantages:  Extremely costly and time-consuming.

Now let’s examine the advantages of of online surveys.  First, online surveys are extremely low-cost for marketing because survey distribution is very fast and efficient.  Not only are online surveys capable of being distributed quickly but businesses could also attach a hyperlink to a website to aid with motivating respondents to participate, thus creating a fully automated system that allow these entities to post responses to a particular online survey database for continual insights on consumer concerns, desires, and trends.


So if you own a business and are still involved with traditional survey methods, my  recommendation is to make the necessary changes immediately to online surveys.  It could be as simple as using Twitter or Facebook to gather customer responses, or even using other free online survey methods such as “Survey Monkey.”

With this in mind, organizations that implement online surveys aid in addressing the deficiencies associated with the traditional prehistoric customer survey approaches.  By incorporating online surveys, businesses could reap benefits such as low costs, higher response rates, and faster speeds. Doing so would allow businesses to address efficiently the issues and concerns from consumers, thus improving on customer relations and the quality of products and services offered.


32 responses to “Business Success Begins With Market Research – Online Surveys are a MUST!!

  1. I create a comment each time I like a post on a site or I have something
    to contribute to the conversation. Usually it’s caused by the fire communicated in the post I browsed. And after this post Business Success Begins With Market Research – Online Surveys are a MUST!! | Bryan Chau Blogs. I was excited enough to drop a leave a responsea response 😛 I do have 2 questions for you if you don’t
    mind. Is it just me or do some of these remarks look like coming from brain dead folks?
    😛 And, if you are posting at other online sites, I would like to keep up with anything
    new you have to post. Could you make a list all of your shared sites
    like your Facebook page, twitter feed, or linkedin profile?

  2. Hello There. I found your blog the use of msn. That is a very well written article. I’ll make sure to bookmark it and return to read more of your useful info. Thank you for the post. I will certainly comeback.

  3. Attractive portion of content. I simply stumbled upon your blog and in accession capital to claim that I acquire actually enjoyed account your blog posts. Any way I will be subscribing on your augment or even I success you access consistently fast.

  4. I just want to mention I’m all new to blogging and site-building and absolutely enjoyed this page. More than likely I’m going to bookmark your blog post . You absolutely have remarkable stories. Appreciate it for sharing your website page.

  5. This is the correct weblog for anybody who wants to find out about this topic. You understand a lot its almost exhausting to argue with you (not that I truly would want…HaHa). You undoubtedly put a brand new spin on a topic thats been written about for years. Great stuff, just nice!

  6. You need targeted traffic to your website so why not try some for free? There is a VERY POWERFUL and POPULAR company out there who now lets you try their traffic for 7 days free of charge. I am so glad they opened their traffic system back up to the public! Check it out here:

  7. I’m not sure where you are getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for magnificent info I was looking for this info for my mission.

    • Thanks for your comments. I’m getting my information through many years of trial and experience, including graduating at the top of my class from an accredited university.

      Visit me at my new site at for many more articles to help you succeed personally and professionally!

  8. This is a message to the admin. Your website is missing out on at least 300 visitors per day. I have found a company which offers to dramatically increase your traffic to your website: They offer 1,000 free visitors during their free trial period and I managed to get over 30,000 visitors per month using their services, you could also get lot more targeted visitors than you have now. Hope this helps 🙂 Take care.

  9. I do not even know how I ended up here, but I thought this post was great. I don’t know who you are but definitely you are going to a famous blogger if you aren’t already 😉 Cheers!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s